The objective was to differentiate Xperia smartphones by leveraging the excitement of the UEFA Champions league, increasing sell-in and sell-through. I program managed a cross functional team of Sales, Marketing, IT and regional teams to deliver a best in class campaign. It was sold-in exclusively to Vodafone Europe.

Role

Program Manager

The campaign included access to match highlights, exclusive content and a score predictor game where you could play against friends or other Xperia fans for a chance to win tickets to matches. The predictor was viewed by 1.6 million people in a 4 month period, and we had 250k engaged players. 

You can see examples of the video content including collaborations with brands such as Nissan and Konami. You can also see competition formats for football fans such as guess the heatmap and guess the formation.